Phase 01 Identity

It all starts with a brand.

Before the product, the symbol. Huella was born from a fingerprint turned into a single continuous line: tactile, intimate and easy to remember. From it we defined the palette, the typography and the tone.

• Logo
• Palette
• Typography
• Brand guidelines

Phase 02 Product

From line to object.

The logo is etched into frosted glass and the cap takes the shape of a sea stone. We design the packaging and render it in 3D before it physically exists.

• Packaging design
• 3D render
• Packshot

Format

3:4 · High resolution

Use

E-commerce, catalog

Phase 02 Product

An object with its own world.

We take it out of the studio and bring it home: natural light, linen and stone. An image that tells the product’s story before saying a single word.

• Set design
• Art direction
• Product photography

Format

3:4 · 4:5

Use

Web, social, press

Phase 03 Campaign

Explain it without losing elegance.

Scent notes, materials and longevity in a single piece. The information customers need to decide, with the same visual care as the campaign.

• Copywriting
• Editorial design
• Infographics

Format

3:4 · Carousel

Use

Landing page, Amazon, social

Phase 03 Campaign

The product becomes desire.

The editorial campaign: casting, light and copy working together. Here the bottle stops being an object and becomes a feeling. Ready for paid social.

• Campaign concept
• Key visual
• Paid social

Format

1:1 · 4:5 · 9:16

Use

Meta Ads, OOH digital

Phase 04 Content

The story, in 15 seconds.

We take the campaign vertical: a cinematic spot designed to stop the scroll in the first two seconds.

• Script
• Direction
• Editing
• Color

Format

9:16 · 15 s

Use

Reels, TikTok, Shorts

Phase 04 Content

Shape, light and matter.

3D animation in the brand palette: silk, glass and motion. For launches, Stories and in-store screens.

• Motion design
• 3D
• Loop

Format

9:16 · 8 s loop

Use

Stories, in-store screens

Phase 04 Content

When the brand speaks through others.

Creator-style content: close, real and built to convert. The most direct way to carry the campaign’s prestige all the way to the sale.

• UGC
• Creator casting
• Hooks

Format

9:16 · with sound

Use

TikTok, paid social